Remy FerberSep 23, 20201 min readVideo: A Brief Introduction to Speaking HumanA recent talk for Ericsson ONE about the human voice, verbal design, and how the evolution of brand identity can inform our relationship...
Remy FerberJul 16, 20206 min readHow the ‘millennial aesthetic’ convinced startup brands to look smart and say nothingI wrote this piece in early March 2020 in response to an article from The Cut, Will the millennial aesthetic ever end? It was set to be...
Remy FerberMar 5, 20202 min readFrom Error to Understanding: The Importance of Brand Voice When Things Go WrongOn Monday, a hotly anticipated trading day for the US market, millennial-favored app, Robinhood, crashed and left its 3 million users...
Remy FerberMar 4, 20202 min readWhat the S-Curve Means for StartupsLast week, Simon Persson and I spoke at Hyper Island about the inextricable link between product and brand when launching something new....